We designed a product catalog for exhibition presentations.
About the project
Our client Scientific and Production Association "Polymer-Apparat" is the largest manufacturer of nonlinear surge arresters in polymer insulation (OPNp) and high-voltage fuses of the PKT and PKN types in Russia.
Task
Create a functional and visually appealing product catalog that will be effective at trade shows as a tool for presenting the company and stimulating sales.
Results
The product catalog design project helped achieve key business goals and create an effective promotional tool. Let's summarize.
Key results:
A unified visual style for the catalog was developed, fully consistent with the company's brand book. This ensured recognition and strengthened the brand image.
A logical structure with easy navigation was created: sections, subheadings, headers, and page numbers allow for quick finding of the necessary information.
The text-to-visual ratio has been optimized: high-quality, high-resolution product photos are combined with concise descriptions and specification tables, enhancing information comprehension.
Functionality for exhibition use is ensured: well-thought-out indents, convenient product card formats, and space for notes make the catalog practical for working with clients.
Technical layouts have been prepared that fully comply with the printing house's requirements (CMYK, bleeds, resolutions), eliminating printing errors.
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