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Development of merch for a basketball club

Developing comprehensive merchandise for a basketball club: from research and concept development to the implementation of a corporate identity
About the client
A young, promising team. They have made a name for themselves with impressive performances in city tournaments and friendly matches.
Task
Our goal was to create a unique visual identity for the basketball club that would highlight its athletic spirit and teamwork, differentiate it from its competitors, and create an emotional connection with fans. We also needed to create a landing page for an online store featuring club merchandise.
Research and analysis
In the first stage, we studied the club's history and values, analyzed the visual solutions of top basketball teams, and conducted a survey among fans to identify expectations for the merchandise.
Concept development
Based on the data obtained, a creative concept was formed
Key elements of visual language:
  • Color palette:
    The combination of rich dark blue and bright orange is a contrast of stability and energy.
  • Logo:
    A stylized basketball player with a basketball in the background
  • Fonts:
    Large font representing the team's enduring strength
  • Graphic motifs:
    A pattern using images of a basketball, crown, trophy and medal
what are the results?
VIEW THE ONLINE STORE
+7 495 157-71-17
info@paradigm-a.ru
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Moscow, st. Shchipok, 2, apt./off. 1/2
Ekaterinburg, st. Lunacharsky, 31
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