SMM support of basketball team

How effective social media management can help a young team gain visibility and build a strong brand community
About the client
A young, promising team. They have made a name for themselves with impressive performances in city tournaments and friendly matches.
Task
The team's potential is enormous, but there is a pressing need to increase brand awareness among the local audience. Despite regular training and participation in competitions, information about the team is spread primarily through personal contacts among the players.
examples of developed content

We regularly publish the schedule and results of the team's matches, introducing the audience to the team.

This approach will allow us to create a comprehensive information field around the team, maintaining constant audience interest and strengthening the connection with fans.

We showcase team members' achievements using the league's social media. We use photos and videos from matches. We're not afraid to joke and be ironic.

Results
Working with the Max Basket team, we achieved the following results:
  • +112,1%
    Coverages
  • +113%
    Engagement
  • +66,7%
    Subscriber growth
+7 495 157-71-17
info@paradigm-a.ru
Our office addresses:
Moscow, st. Shchipok, 2, apt./off. 1/2
Ekaterinburg, st. Lunacharsky, 31
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