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SMM support dance studio

How we developed an effective marketing strategy for a fitness dance studio
about the project

THE CLIENT

Young dance studio "Zumba" with licensed instructors

MISSION

Show that training is about feeling, being inspired, and shining.

TASK

As part of a free trial period, we will analyze the company's social media and propose a content plan and marketing projects to attract potential clients, increase company awareness, and expand reach.
stages of work
Target audience analysis
Competitor analysis
Formulating the format of presence
Creating a content plan
target audience analysis
  • Age and gender
    Girls 26-27 and older, up to about 40 years old
  • Geography
    Kamensk-Shakhtinsky
  • Needs
    Increase confidence, find new friends, unwind after a long day at work, relieve stress, and improve your mood.
  • Anticipated barriers
    Price, inconvenient geographic location, lack of trust in trainers, quality of content, lack of visible benefits
competitor and customer analysis
Competitor--------------------- Customer
Format
Personal account, dance content mixed with personal content
Activities
Periodic participation of the group in "out-of-town" events
Filling
Posting is irregular. No training information is provided in the profile.
Strengths
Detailed training information (prices, schedule) is available in the latest updates. Free trial lesson available. Useful information in the texts.
Weaknesses
Poor video editing. Monotonous content. Lack of original material.
Prospects
Improve editing quality. Diversify content. Use useful information.

Attendance format

USP is a unique selling proposition, your "thing" that will make you stand out from the competition.


The focus is on building a community—a network of people united by a shared hobby or values ​​who actively communicate with each other online, creating a sense of belonging and sharing knowledge and experiences. To achieve this, it's necessary to incorporate infographics, video tutorials, New Year's promotions, or discounts into your content. The main thing is to convey the benefits and build a lifestyle aesthetic around dance, without imposing the idea of ​​large financial investments.
The tone of communication is motivating and friendly.
Content plan
Content type: primarily Reels (video + short description), infographics in carousels, long-form posts.
  • 1. Video tutorials (Reels)
    (Required use of titles in Reels covers!)
    Short dance technique lessons.
    Simple life hacks for independent practice at home.
    Progress demonstrations – from beginner to confident dancer.
  • 3. Promotions and special offers
    New Year's discounts.
    "Invite a friend and get a discount!"
  • 2. Infographics / carousels
    "5 Reasons to Love Fitness Dancing."
    "What Happens to Your Body and Brain When You Dance."
    "How Dancing Helps Relieve Stress After Work."
    "A Weekly Workout Plan for Beginners."
  • 4. Creating community
    Regular live chats or broadcasts.
    Open mini-events or competitive tasks.
    Motivational stories from participants – posts and stories.

example of the developed style

info@paradigm-a.ru
Our office addresses:
Moscow, st. Shchipok, 2, apt./off. 1/2
Ekaterinburg, st. Lunacharsky, 31
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