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info@paradigm-a.ru
info@paradigm-a.ru
SMM support of a manufacturer of surge arresters
How we managed to increase our reach and attract a flow of customers
About the project
Our client
Scientific and Production Association
"Polymer-Apparat" is the largest manufacturer of nonlinear surge arresters in polymer insulation (OPNp) and high-voltage fuses of the PKT and PKN types in Russia.
Scientific and Production Association
"Polymer-Apparat" is the largest manufacturer of nonlinear surge arresters in polymer insulation (OPNp) and high-voltage fuses of the PKT and PKN types in Russia.
Task
Increase brand awareness on social media and traffic to the company's official website.
Target audience analysis
Knowing your target audience is key to understanding potential clients and creating an effective content plan. Polymer-Apparat is focused on building partnerships with companies in the electric power industry. However, it's not the companies as a whole that consume the content, but rather their representatives.
So, what do we have?
1
The average consumer is a man between 35 and 44 years old.
This means the visuals should be restrained and formal.
This means the visuals should be restrained and formal.
2
Electric Power Companies
Information should be presented in scientific language; scientific articles and information about current exhibitions would be a big plus.
Information should be presented in scientific language; scientific articles and information about current exhibitions would be a big plus.
3
Interests: beneficial cooperation
Content should highlight the benefits of partnering with the company
Content should highlight the benefits of partnering with the company
examples of developed content
Results
The key to success lies in a deep understanding of your target audience and the ability to find the right approach. Only by understanding your clients' needs and interests can you create truly effective content that resonates with them and motivates them to take action.
- +99,3%Coverages
- +17,28%Engagement
- +36,2%Subscriber growth
Act today - tomorrow will be too late!
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